The business was founded by the current owner, Farid Saloojee who has over 40 years of experience in the framing industry, having developed a number of framing businesses and framing retail outlets across the country, successfully building a niche within the specialized framing industry.

Frame Flare is one of the leading boutique picture framers in the country, having successfully built a niche within the specialized framing industry.In addition to its strong relationship management capabilities, it currently consists of an efficient production plant, design office and showroom.

In addition to its private clients, since its inception, Frame Flare in association with Lifestyle Framers has become the preferred framing supplier to some of the most established and well-renowned interior decorators, artists and corporates in the country.

The Frame Flare brand is renowned for its quality workmanship and fantastic service that has been built around a relationship-based model with its clients. Frame Flare offers an extensive product range including; art, mirrors and prints at exceptionally competitive prices.

We aim to deliver on our quality pledge and to provide an inspired client experience throughout all client interactions.

We believe in consistently adding value to our clients. In addition to cultivating a service ethos that is unquestionably client-centric, over time we aim to grow and evolve the business by increasing profitability, leading market best-practises, unlocking efficiencies, prudent financial management and increasing our product and service offering to other market segments.

The staff at Frame Flare are a key component to the long-term success of our business. From design board to delivery, we are proud to say that we have some of the most talented, energetic and passionate people within the industry.